Releasing an album is an incredible accomplishment for artists and their team that takes time and dedication. At Universal Music Group, we are constantly evolving and learning about how album rollouts should change in order to keep fans interested and engaged. There are many strategies that worked this year and many that are most likely no longer going to work in the future. UMG is a leader for trends, so it is crucial we keep up with how fans react to different album rollout tactics.  

Album cover of Ariana Grande’s Eternal Sunshine. The cover art is of two Arianas turned back from the camera. The one to the right has her head on the right’s shoulder.